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  SAHOA  
 
598 West Main St
Suite #7
Norwich, CT 06360
(860) 889-2893
 
 

 



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Home-based honesty

By Leslie Olding, Streamlined Development
 

We all know right from wrong, but sometimes in business the lines between the two can get a bit blurry. In a large corporation, a bad ethical decision on the part of an employee might have little or no immediate consequence to the overall success of the operation. However, to a home-based business owner, it can mean the difference between success and failure.

We all operate our businesses in southeastern Connecticut, which is, for all intents and purposes, the equivalent of a small town. In our little neck of the woods, everybody knows everybody, and the local grapevine serves more people than McDonald’s. If you make a misstep in business here, chances are good that ten people will have heard about it by lunchtime. By dinner that number will have tripled, and if you haven’t corrected the situation by then, you’re in deep trouble. Poor ethical judgment can quickly and easily ruin a business and the reputation of its owner.

If you’re struggling with an ethical dilemma and are unsure how to proceed, here are a few tips: Ask three trusted friends what they would do if they were in a similar situation. They may offer an alternative that hasn’t occurred to you. Ask yourself if you are justifying or rationalizing your decision, that is, arguing in its favor. Doing the right thing rarely needs to be justified; it’s obvious. Try to imagine the reaction if everyone you know learns what you have done. Will it be negatively perceived by anyone you plan to do business with in the future?

Not all ethical issues you encounter in business will have clear-cut answers, but when they do, it is imperative that you make the right decision. For those murkier dilemmas, the best option is to try to err on the side of caution. That is, choose a course of action that will have the least possible negative outcomes. It’s better in the long run to lose a sale than to jeopardize your reputation with a poor judgment that will have people questioning your integrity. Dealing with people honestly and fairly will build your credibility and cement trusting relationships that are crucial to success.